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Date:
August 22, 2019
Time:
8:00 AM - 10:00 AM
Location:
Flagship Enterprise Center SECOND FLOOR
Address:
2705 Enterprise Dr.
Anderson, IN 46013
Cost:
FREE
LeanSmart
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LearnSMART: Commodity Is As Commodity Does

Thursday, August 22, 2019

Learn the distinct process, speed and emotional triggers needed to help your customer’s brain understand and value what you do, and say yes! (Part of the LearnSMART series by the Falls School of Business at Anderson University.)

Organizational leaders have complained for years about becoming commoditized, even about becoming irrelevant. As the economy heats up and the pace of change increases, commoditization will become even more pronounced. It’s time to understand why this is happening and disrupt the trend.
  • How many times have you made the short list and realized you’re just like everyone else?
  • How many times have you lost to the cross-town rival or out-of-town expert?
  • How many times have you won the project only to get your fees beat down?
With a little understanding of how your customer’s brain works, you can change all that.

As amazing and powerful as the brain is, it's primitive and predictable in how it makes decisions. During this session, you’ll learn the distinct process, speed and emotional triggers needed to help your customer’s brain understand what you do, value what you do, and say yes to what you do.

Learn the secrets and steps to help you drive more “yesses” than your competition and the three keys to driving fast-action. If you violate any of these “brain rules”, you run the risk of becoming commoditized and taken out of contention.

This session is a must for those who present and pitch for your company’s biggest opportunities. If you don’t come; let’s hope your competitor doesn’t either!

Learning Objectives:

After attending this session, participants will be able to explain how the brain processes information and why some pitches resonate with their customers while some do not.

After attending this session, participants will be able to develop three compelling reasons when their prospects ask “Why you?”.

After attending this session, participants will be able to analyze past presentations and talking points and revamp them to be more resonate and persuasive.

After attending this session, participants will be able to explain how the speed of pitching and deal making affects their overall success.